This was when my purpose and motivation was further sculpted as I thrived feeling that I was making a small difference to people’s lives.


In London I also worked for a media agency to involve marginalised communities in government initiatives, secured workplace wellbeing training for organisations with mental health charity Mind and coordinated the direct marketing for the award-winning centenary Poppy Appeal for The Royal British Legion. Although I loved working for the charity sector, my creative genes were itching to be explored further and my own freelance business What Elephant was born. With access to a wide network of cross-sector professionals, my client base started to grow and flourish, with clients such as BuddyHub and ReachOut.


In 2018, after 10 years living and working away from home, I returned to Northern Ireland to work in communications for Guide Dogs NI, before joining creative agency Whitenoise Studios as a Video Producer and Account Manager. And I haven’t looked back...although I do miss those Southbank sunset strolls!


The constant in my story is that I am motivated to help people achieve their goals, to give them a step up, and to make progress in whatever way feels important. My core values are telling stories that matter, adding sustainable value to the community, being transparent with everyone I work with, embracing opportunities to learn, respecting differences and identifying synergies. 


What Elephant continues to expand and work with freelancers, small businesses and entrepreneurs to help give them the step up they need. And as far as my story goes, I am enjoying each page of the book and am grateful for every chapter. 


Want to be part of the tribe? If you have a project you’d like my eyes on, or are a freelancer with availability, drop me a line and let’s grab a coffee! 

what's my story?


Let’s dive in...


With artistic parents working in film, media and photography I was raised to think beyond the norm, and encouraged to explore every creative aspect of myself. This grew a deep appreciation and understanding of the creative process, but also an awareness that creativity is nothing without core values and motivation. 


As I was nearing the end of my film & media degree in Manchester, I started working at ITV, coordinating their weekly flagship current affairs programme, Tonight. I moved to London to continue my career in television production, and started working for ITV’s charity appeal Text Santa, working with nationwide charities such as Marie Curie, Barnardos and Save the Children to fundraise millions of pounds to support their life-changing work. 

my creds


  • TRAINED IN GDPR
  • SAFEGUARDING OFFICER
  • TRAINED IN DIVERSITY AND UNCONSCIOUS BIAS
  • ACCESS TO A NETWORK OF LOCAL AND UK-WIDE CREATIVES
  • CREATIVE DEGREE
  • CROSS-SECTOR EXPERIENCE, WITH AN UNDERSTANDING OF CHALLENGES AND OPPORTUNITIES
  • LEADERSHIP AND COACHING EXPERIENCE
  • EXPERIENCE OF FILM, TV, PHOTOGRAPHY, ANIMATION, WEB DESIGN, SOCIAL MEDIA, DIGITAL MARKETING AND PRINT
  • WORKED FOR GLOBAL COMPANIES, CHARITIES, SMALL BUSINESSES, FREELANCERS AND SOLE TRADERS
David Ruby
BuddyHub (1)

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